Grow your online sales channel
If you’re not familiar with the new shopping day coined “Cyber Monday,” you better start adapting your vocabulary and your marketing budgets to include it. It looks as though the World Wide Web’s version of “Black Friday” is here to …
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Understanding how small businesses are shifting their marketing budgets helps provide insight into how owners feel traffic is finding their way into their stores. Thanks to a recent study conducted by Zoomerang, we’ve learned that small businesses are appropriating more …
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All too often, site creation is formed from a design point of view. While I understand the importance of design, I also understand the additional components of great Website creation – strategy, traffic, content, and tracking. These are the fundamental …
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As a marketer you are continually pressured to demonstrate positive returns on investment. These demands have forced agencies, media companies and vendors, to develop tools and methodologies that accurately track the success of any given campaign. Even offline tracking capability, …
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It’s been about a month and a half since Google announced they would start showing an increase in top search results from a single domain. Previously, only two results from your domain would appear in a query. Now, Google feels …
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